PRINCIPAL MARKETING MANAGER, GOODREADS

Company: Goodreads LLC
Location: San Francisco
Posted on: November 8, 2024

Job Description:

Minimum Qualifications:

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

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• 9+ years of professional non-internship marketing experience
  
• Experience using data and metrics to drive improvements
  
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  
• Experience building, executing and scaling cross-functional marketing programs
  
• Experience driving direction and alignment with cross-functional teams
  
  Goodreads is the world's largest site for readers and book recommendations. Founded in 2007, Goodreads mission is to help people discover books they love and get more out of reading. Used by avid and casual readers alike, Goodreads members can discover new books by seeing what their friends are reading or through the Goodreads community; share ratings and recommendations; track what they have read, and list what they want to read. Goodreads is also a place where authors connect with readers. Goodreads is a subsidiary of Amazon.
  The Goodreads General Marketing Manager owns the strategy and tactical delivery of marketing programs at Goodreads, focused on driving engagement and revenue through content/product marketing. This role defines the strategic direction and priorities for Marketing and sets goals that contribute to the overall growth of Goodreads and Amazon Books. This includes analyzing performance to identify opportunities for optimization, testing new channels and campaigns, uncovering potential risks that need to be mitigated, and owning measurement and reporting to leadership.
  The successful candidate must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others, working closely with various teams internally (research, design, product, engineering, etc.) and externally. They will have a passion for understanding customers and not be afraid to experiment, learn, and iterate on their approaches. The successful candidate will be customer obsessed, skilled at data analysis, and an effective project manager.
  Key Job Responsibilities:
  
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  • Define the goals, strategy, and measurement for marketing initiatives to drive Goodreads business goals as well as identify opportunities that support the overall goals for Books.
    
  • Deliver written narratives that clearly communicate marketing strategy, business results and future opportunities.
    
  • Embrace a data-driven test-and-learn approach to refine new marketing approaches and channels to reach and engage key audiences. This includes defining business metrics, measurement plan, and testing plan for related campaigns.
    
  • Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule.
    
  • Drive improvements to processes, reporting and analytics with an eye towards automation.
    
  • Drive insights and learnings cross-functionally on campaign performance, including best practices and recommendations for both copy and creative.
    
  • Set strategy for email program as well as project manage email campaigns, implementing the appropriate feedback and approval process, ensuring accuracy of copy, segmentation, etc., and timely deployment.
    
  • Advocate for tech initiatives to optimize growth and performance, partnering with Product Management and Tech teams to analyze opportunity size and get buy-in for ideas.
    
  • Stay abreast of industry trends in email/push marketing, CRM, and marketing automation, including new opportunities within Amazon Owned & Operated channels.
    
  • Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging.
    
  • Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives.
    
    Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
    This position will remain posted until filled. Applicants should apply via our internal or external career site.
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